“HEALTH REFORM: BEYOND THE BASICS” RE-BRANDING AND WEBSITE REDESIGN

The Center on Budget and Policy Priorities (CBPP) contracted A+S IDEAS STUDIO, INC. to redesign its “Health Reform: Beyond the Basics” website, a key communication and empowerment platform for its audience of assisters and other advocates engaged in helping US consumers get and retain their health coverage. Impressed by A+S’ branding skills, the scope was augmented to include the rebranding of the “Beyond the Basics” series (the new website features the new logo).

KEY FEATURES:

• Rebranding
• Information architecture and visual design in the Adobe XD platform